The group, which moved to its brand new premises in Eysines last year, is well equipped to cater for any event – from weddings to trade shows – but also offers personalized ‘picnic’ baskets and cocktail canapé boxes for delivery to your door or as takeaways (a welcome rarity in Bordeaux I can tell you!). This more informal trademark of the group is called “dabbAwala“, named after the traditional food porters which operate all over India, carrying meals to offices and private customers. The group is looking at the possibility of setting up an outlet in central Bordeaux, for what promises to be a popular (and very affordable) concept.
After watching the sous-chefs at work preparing delicious-looking savory and sweet canapés for delivery to various events, we enjoyed a welcome glass of Perret-Jouët champagne and some of the in-house specialities, including sublime smoked salmon and foie gras macaroons, before tucking into a superb 3 course lunch served in the “Atelier” or workshop kitchen/dining room, which is ideal for a hands-on cookery class or tasting for intimate groups of up to 8/10 guests.
With a permanent staff of 40 and plenty of ‘extras’ for the busiest times of the year, their own bakery, an impressive fleet of delivery vans and a young, dynamic management team, Arom has set its sights high. “A normal day for us includes 20-25 events to cater for, but we can cope with a lot more,” claims Jean Aubinat, Arom’s marketing and communication manager.
She has worked in public relations for various Bordeaux châteaux as well as for Wente Vineyards in California : for whom she has organised gala events around wine, in Château Pape Clement.
Maxine is also involved as a consultant and seminar leader for corporate wine-tasting events and organizes customized Bordeaux wine tours for private or group tours.
When planning an itinerary it is always important to know which types of wine, which particular areas & which châteaux visitors would prefer to discover.
Also what sort of accommodation & meals would suit them (country-style, city-style, gastronomic etc…).