They are still developing JAQEN Stock with direct imports, targeting craft beers that are new to the French market with the aim of going nationwide. From the outset they have had an eye on developing a shop/bar concept.
|The lads at the Xmas market…|
They plan to organize regular craft beer tasting events, open to all, with a myriad of themes such as ‘meet the brewer’, food/beers pairings with blind tastings, etc. They will also be putting together English speaking tastings and other events aimed at expats and international students.
|Some of the tasty rewards on offer – GET SPONSORING!!|
|A worthy quest..!!|
What are you bringing to the saturated Bordeaux craft beer market that’s different?
We will be the first beer shop in town where people can bring their beers home, but also sit in and try the beers, along with various food pairings. We will serve all our beers in specific craft beer glasses (from Spiegelau, a famous German glass company specialized in wine and spirits glasses), that are tailored to each style of beer (hoppy beers, dark beers, wheat beers, Belgian ales etc.).
|His Imperial Majesty|
|JAQEN @Edmond Burger during the recent BLIB|
I think there is still a lot of room for craft beer in Bordeaux. In our opinion, it is just the beginning of the movement, as can be seen in all the major cities across France, Europe and the world. The market is growing fast, and people are only beginning to get to know and understand real craft beer. They are starting to see it as a genuine gastronomic product, and not only something you drink watching football games with pizza (even if this is one of the infinite occasions to drink beer!).
|The eight commandments… Move over Moses|
|Anyone up for a foam party..?|